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Dayton Furniture Store Reduces Glare with Madico Window Film

September 16, 2026 · 4 min read

Learn how window film, like the Madico Duralite 10 installed at Watsons Furniture Store in Dayton, reduces glare and improves comfort.

Understanding Window Film: A Dayton Case Study

Window film is a thin, transparent or tinted layer applied to glass surfaces to enhance their properties. It's not just about aesthetics; modern window films offer significant functional benefits for commercial properties. Let's explore how it works, using a recent installation at Watsons Furniture Store in Dayton as an example.

The Glare Problem at Watsons Furniture Store

Watsons Furniture Store in Dayton, Ohio, faced a common issue: intense morning sun glare. The glare on their help desk windows was so severe that employees were considering wearing sunglasses indoors. This glare can cause eye strain, reduce productivity, and create an uncomfortable working environment. To address this, TruView Films installed Madico Duralite 10, a commercial window film specifically chosen for its glare-reducing capabilities.

How Window Film Reduces Glare

Window film works by altering how light interacts with glass. Madico Duralite 10, being a darker tint, achieves glare reduction through absorption and reflection.

  • Absorption: The film absorbs a portion of the incoming light, preventing it from passing through the glass.
  • Reflection: It reflects some of the light back away from the window.

The Visible Light Transmission (VLT), which measures the amount of visible light that passes through the film and glass, is significantly lowered with darker films like Madico Duralite 10. This reduction in VLT directly translates to less glare.

Beyond Glare: Other Benefits

While glare reduction was the primary goal for Watsons, commercial window films offer other advantages:

  • Heat Reduction: Many films, including Madico Duralite 10, also reduce Total Solar Heat Gain (TSHG). This means less solar heat enters the building, leading to a more comfortable interior and potentially lower air conditioning costs. The Solar Heat Gain Coefficient (SHGC) quantifies how well a window blocks heat caused by sunlight. A lower SHGC indicates less heat gain.
  • UV Protection: Window films block a significant amount of ultraviolet (UV) rays, which are a major cause of fading. This protects interior furnishings, flooring, and merchandise from sun damage.
  • Safety & Security: Thicker films, often measured in mils (1 mil = 1/1000th of an inch), can add a layer of security by holding shattered glass together, making entry more difficult. While Madico Duralite 10 is primarily for solar control, other films offer enhanced safety features.
  • Privacy: Darker films can provide an added level of privacy for businesses.

This installation at Watsons Furniture Store demonstrates how targeted window film solutions can solve specific workplace issues, improving comfort and functionality. For businesses in Dayton considering similar improvements, exploring options for commercial window tint in Dayton, Ohio is a practical step toward a more comfortable and productive environment.

See the full project →

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