Commercial Window Film Installation for Buffalo Wild Wings in Cincinnati
This project involved the application of Madico Silver 20 window film to 504 square feet of glass across 26 windows at a Buffalo Wild Wings location in Cincinnati, Ohio. The primary goal was to mitigate excessive glare and heat experienced by patrons, thereby improving the dining environment.
Addressing Glare in a Casual Dining Setting
Excessive glare can negatively impact customer comfort and experience, making it difficult to see menus, screens, or even fellow diners. The installation of Madico Silver 20 directly addresses this by utilizing its reflective properties. This film is designed to bounce a significant portion of incoming visible light away from the windows, reducing the intensity of reflected light and creating a more comfortable visual environment without obscuring the view entirely.
Managing Solar Heat Gain
The summer sun can turn interior spaces into uncomfortable, heat-filled areas, leading to increased reliance on air conditioning and higher energy bills. Madico Silver 20 is engineered to reject a substantial amount of solar heat. This heat reduction is quantified by the Total Solar Energy Rejected (TSER) rating. By reducing the amount of solar energy entering the building, the film helps maintain more consistent indoor temperatures, lessening the workload on the HVAC system.
Film Specifications and Performance
Madico Silver 20 is a specific type of commercial window film known for its balance of light transmission and heat rejection. It has a metallic composition that provides its reflective qualities. While not a Low-E film, its construction offers notable improvements in solar heat gain control compared to untreated glass.
Local Impact and Benefits
For businesses in Cincinnati, managing the effects of solar radiation is a year-round consideration. While heat gain is a major concern during warmer Ohio months, the reduction in harsh light also contributes to a more pleasant atmosphere consistently. This installation demonstrates a practical application of commercial window film for a recognizable brand, illustrating how such solutions enhance customer experience and operational efficiency.
Long-Term Value
The application of professional window film provides an extended service life, offering a durable solution for solar control needs. This commercial installation at Buffalo Wild Wings highlights the tangible benefits of targeted window film solutions for businesses seeking to optimize their indoor climate and customer satisfaction.






